What is Cosmetic?
Cosmetics have long been a staple of women everywhere. They are used near-universally and kept close by and within reach at a moment`s notice. From purses and backpacks to bathroom cabinets and office desk drawers, beauty products have always been a ubiquitous part of everyday life.
It was a lucrative, though fairly straightforward industry.
Nowadays, however, the cosmetics business is expanding into new horizons.
First, it`s not just for women anymore. Plenty of men subscribe to the mantra that looking attractive and feeling attractive go hand in hand.
Next, cosmetic lines don`t just involve lipstick, eyeliner, and the like. Yes, make-up remains at the core of the beauty industry, but the industry is now just as much about personal care and hygiene as it is beauty, with hundreds of products in every segment.
Consider this abbreviated list of what`s classified as beauty or cosmetic products:
Creams, powders, face masks, coloring for the eyes, skin, and mouth
Soaps, body washes, exfoliators, or any other cleansing product for use on your body
Shampoos, conditioners, hair lotions, oils, dyes or bleaches
Lotions for moisturizing, sun protection, or tanning of the skin
Polishes, colors, and lotions for the nails
Deodorants, antiperspirants, body sprays, perfumes, or other hygiene or aromatic prudence for your body
Toothpaste, mouthwash, teeth bleaching or whitening, or other products for oral care
Even baby care products such as powder, ointments, creams, and similar items can be considering cosmetics
So why the history lesson?
If you`re reading this, it means one of two things: A) you currently own or manage a cosmetic brand and are curious about how to stand out from an incredibly crowded marketplace; B) you`re currently considering getting into the cosmetic business and are curious about how to stand out from an incredibly crowded marketplace.
2022 07/08